In late October 2025, Google unveiled an innovative marketing tool called Pomelli, which was developed through Google Labs in partnership with DeepMind. This tool was created to assist small- and medium-sized enterprises (SMBs) in developing branded marketing campaigns with ease by automating a lot of the creative tasks, including understanding the brand’s identity to generating social-media-ready materials.
Marketing for SMBs usually presents particular problems: limited budgets, limited writing or design resources, as well as teams with smaller or less stretched resources and the necessity to move quickly. Pomelli is positioned to help address these by offering a speed-and-brand-consistency solution.
We’ll take a deeper look at the process, how it works and the reasons why it’s essential and what to think about if you’re an SMB or a marketing professional.
What is the Pomelli system? In just three steps
As per the post on their official website of Google Labs, Pomelli follows an easy three-step procedure.
Develop Your “Business DNA”
The URL you provide is a link to your website (and optionally upload images). Pomelli examines the content of your website as well as the visuals and its design components to determine the brand’s personality, including style of speaking, colour shades, font design, etc.
The result is what’s known as”Business DNA” profile “Business DNA” profile. It is basically an image profile of the brand from which the subsequent creative work is derived.
Generate custom-made ideas for campaigns.
When your business DNA is established, Pomelli proposes campaign ideas that align with the brand you have established. When you’ve already got an idea, it is possible to input the prompt that outlines the purpose of your campaign (for instance, “promote our summer sale” or “introduce new products”). The program will provide suggestions based on the information. This is a step designed to help marketers avoid the lengthy ideation process.
Edit and design high-quality, brand-named creatives.
Once you have selected a campaign concept, the tool creates a collection of on-brand marketing resources, including pictures, text (captions for posts), and variants that work for websites, social media or advertisements. You can look through the options generated, then select those you like, and then alter text or images right inside the program. After you are satisfied, you download the files and distribute the photos across your channels. Google emphasises that while the tool automates a large portion of the process, the user is still in control. You review the results, make refinements and then download.
Why is Pomelli important to small and medium-sized businesses?
For many SMBs, producing consistent, brand-specific marketing content is a problem due to their lack of big creative teams or even agencies. Pomelli is aiming to reduce the hurdle to creating quality, professional-looking brand content through:
- Automating the setup of brand consistency (colour and font) through the scan on the website instead of a manual setup of the brand kit.
- Reduced time for the initial draft: instead of creating items by hand (in Canva, Photoshop, etc.) or presenting an agency with a briefing, you can make several variations in a matter of minutes.
- Making it easier for small- and medium-sized businesses to move faster and better compete against larger brands with internal teams or larger agencies that handle the creative.
- Smaller groups or individuals can create diverse content (different social media platforms, multiple variations) without the need for huge writing or design resources.
In a nutshell, it aims to make more accessible “on-brand campaign creation” more accessible to SMBs. In the words of one comment piece on the matter: “Pomelli represents a concrete step towards democratizing branding marketing for small and medium-sized businesses.”
Pomelli Ai: Current availability and limitations
It is important to remember that Pomelli remains an experiment, and it is in beta public:
- It was launched on the 28th of October 2025.
- Only the English language was available at the time of launch.
- Only available in New Zealand, the United States, Canada, Australia and New Zealand (for now).
- As it is classified as such by Google Labs as an “experiment”, it is possible that the features are insufficient, or alter or evolve.
Users must also be aware of the fact that they are in the beginning stages:
- Because it uses a web URL to create its Business DNA profile, if your website is not up-to-date or minimal, or is not an accurate representation of your branding, the results could be less precise. (As mentioned within the “complete guide” analysis.)
- It is currently focused only on static resources (images and copies) instead of the video format or fully-automated workflows for publishing (at least in the beginning), according to reports.
- Manual uploading is still required. You create assets and download them. Then, you transfer them onto your various social media or ad platforms. There’s no direct scheduling/publishing integration built in yet.
- Like with every AI technology, human input is crucial in ensuring the authenticity of brand voice as well as legal/compliance concerns, and ensuring that the content is contextually appropriate.
What are the ways SMBs, as well as marketers, could work together, Pomelli?
If you’re in charge of advertising for an SMB (or with many clients), you might want to consider these tips for best practice when working with Pomelli:
- Make sure your website is a reflection of your brand’s image: Since Pomelli’s brand identity is drawn from your Site, it’s essential to ensure that the content on your website (copy and visuals, fonts and colours) is in line with the way you wish the image of your company to appear.
- Make sure you are specific in the campaign’s prompts: If you have reached the second step, having a particular goal for your campaign (e.g., “launch our summer 2026 collection”, “promote our loyalty program”, “increase bookings for our salon”) can lead to more pertinent variations.
- Review and improve the created assets: Then, even though Pomelli produces drafts in a short time, take the time to check for quality of tone, accuracy of message branding, appropriateness to the brand, and any localisation that might be needed (especially in the case of operating outside of the beta-supported nations).
- Test multiple versions: One benefit is the speed. Create a set of assets, choose a handful to test (especially on platforms such as Instagram, Facebook, LinkedIn) and monitor the performance and tweak accordingly.
- Make use of this tool to save time. It’s a front-end, not as a complete replacement: It can speed up the creation of content, but you should continue to apply an effective marketing plan, insights into your audience, schedule discipline, and reviews of analytics as you usually do.
- Collect feedback and keep track of metrics: Because Pomelli is currently in an experimental mode, your feedback can aid in shaping its future. Additionally, track how the content performs in comparison to your standard processes, for example, engagement rate, conversion rates, and costs per purchase.
Comparison Overview: Pomelli AI vs Others
Here’s a comparison overview of Pomelli AI alongside two other popular AI marketing/creative tools — showing how they stack up for SMBs. This should help you see where Pomelli stands out, and where it might lag behind or need further consideration.
Pomelli AI vs Jasper AI vs Predis.ai — Comparison Overview
Compact, responsive comparison suitable for embedding in WordPress. Tap any link to read more.
| Tool | Core Focus / USP | Key Strengths | Limitations for SMBs | Best For |
|---|---|---|---|---|
| Pomelli AI (Google Labs & DeepMind) | Automates brand-consistent marketing asset creation by analysing your website to build a “Business DNA” and then generates campaign ideas + assets. |
✔ Builds brand identity from your URL (tone, colours, fonts) ✔ Rapid campaign-asset generation (images + copy) ✔ Backed by Google ecosystem; experimental/free beta |
• Experimental; region & language limits • Fewer integrations at launch • Requires a well-designed website for best results |
SMBs seeking quick branded creative assets; experimental users in supported regions |
| Jasper AI | AI content platform focused on writing, brand voice, and content automation across channels. |
✔ Strong at copywriting, blog posts, social captions and brand voice consistency ✔ Team/collaboration features and templates ✔ Mature, proven product |
• Less focus on visual creative (images/videos) • Needs human editing to match visual brand assets • Subscription costs can grow for teams |
SMBs or marketing teams needing heavy content production (blogs, social copy) |
| Predis.ai | AI platform for social media ads & visual content creation with scheduling and branding features. |
✔ Creates ad creatives, videos, carousels quickly ✔ Built-in scheduling & publishing across channels ✔ Multilingual output & brand-consistency features |
• Manual brand-kit setup required initially • Focused mainly on social/ads rather than full campaign strategy • Costs may increase for advanced video/UGC options |
SMBs and e-commerce brands scaling social visual content with automation & repurposing |
Sources: Google Labs (Pomelli), Jasper.ai, Predis.ai — summary for quick comparison.
Key Insights from the Comparison
- If your top pain point is “we need branded visuals + campaign assets fast, but we don’t have a design team”, then Pomelli AI might be the best fit (given its brand-DNA + asset generation strength).
- If your main need is long-form content, blog posts, social captions and voice-consistency, then Jasper AI might serve you better.
- If you are very social-media or e-commerce-ad heavy and need visuals + videos + scheduling across platforms, then Predis.ai is strong.
- In terms of risk vs reward, Pomelli is newer/experimental — so there may be more limitations or fewer integrations at this stage. The others are more established.
- It’s also possible to use a hybrid approach. E.g., use Pomelli to generate campaign visuals quickly, then use Jasper for the copywriting and Predis for scheduling/publishing.
Why Pomelli AI Is a Game-Changer
| Feature | Why It’s Good |
|---|---|
| Website-based Brand Analysis | Builds brand DNA automatically from your website |
| Ease of Use | No technical or design skills required |
| Speed | Generates marketing assets in under a minute |
| Creative Quality | AI-generated, brand-aligned visuals and copy |
| Affordability | Free to use (currently in Google Labs beta) |
| Scalability | Perfect for SMBs, freelancers, and small agencies |
| Integration Potential | Likely to tie into Google Ads, Business Profiles, or Analytics |
What does this mean for the general landscape of marketing
The debut of Pomelli is a sign of the emergence of several other trends:
- AI instruments for creative marketing workflows are speeding up: Brand generation and visual co-creation, asset variation, and copy/visual are becoming more accessible through AI.
- Big tech companies are targeting smaller companies: In the past, numerous tools were targeted at enterprise marketing teams, and this is a sign of larger platforms that are geared towards supporting SMBs by providing them with more innovative capabilities.
- Consistency in branding remains an essential factor in determining the quality of content: As more companies create content, tools such as Pomelli insist on maintaining the brand’s voice and style on autopilot instead of sacrificing consistency in exchange for speed.
- Human-AI workflows remain: Despite the automation of the process, human supervision (brand strategy review, strategy for branding selection) is essential. The future is likely to be in hybrid workflows, not completely autonomous creativity generation.
Therefore, for marketers, it’s less about being replaced by AI and more about embracing AI-enhanced workflows that free time to focus on strategic tasks (planning or measuring, and iteration) instead of repetitive work.
Final thoughts
If you’re an SMB or marketing department which frequently needs to create social content, brand-branded visuals and copywriting, and you’d like to get it done faster while maintaining brand consistency, then Pomelli is a good option to consider. It’s a significant shift in how small businesses can get access to creative workflows previously reserved for larger corporations with in-house teams that are dedicated, as well as external companies.
As it’s still a prototype, consider it a productivity improvement, not a complete replacement for your marketing tools. Utilise it to create quick drafts, campaign ideas or bursts of content for clients. However, you must keep your process in place: review, customise, upload, and measure.
Pomelli could become a valuable tool for your marketing toolkit and help you get more done and remain on the right track. As it develops its impact, SMB marketing workflows will likely increase. At present, it offers glimpses at how AI will impact the future of brand-consistent content creation.
If you’d like, I could draw together the best practices, case study examples or comparisons to other software (e.g., Canva, Adobe Express) to aid you in deciding whether or not Pomelli is a good fit for your needs.
FAQ: Frequently Asked Questions about Pomelli
1. What exactly is Pomelli?
Pomelli is an experiment in an AI marketing tool developed by Google Labs (with DeepMind), which helps medium and small companies create on-brand marketing campaigns quickly. It works by analysing the company’s website to create a “Business DNA” profile. It then generates campaign concepts and assets.
2. What is the function of Pomelli?
The three stages:
- You enter your website’s URL, and then Pomelli creates an image profiling (Business DNA).
- The tool offers ideas for a campaign, or you type in an inquiry to describe the purpose of your campaign.
- Pomelli creates editable assets (images plus copies) in line with your company’s brand. These assets are available to examine and then edit before downloading to use.
3. Who is Pomelli’s target?
It’s designed to be targeted at SMBs (small to medium-sized enterprises) as well as marketers that have small creative teams or budgets for design and copywriting. It’s also an excellent option for solopreneurs, in-house marketers or small-sized agencies with several clients who require rapid content creation.
4. What platforms and channels will they support?
Pomelli produces content that is appropriate for social media and websites and advertising channels, e.g. images and the captions to be used on Instagram, Facebook, X/Twitter, and LinkedIn. However, the tool doesn’t initially provide the option of publishing directly or scheduling within the application.
5. Are Pomelli available in all countries?
But not yet. At the time of its launch, Pomelli is available in public beta in English in the US, Canada, Australia and New Zealand.
6. Are there any costs or restrictions?
During the beta, public access is free in all regions that are supported (no credit card needed). Because it’s an experimental product and features are subject to changes, there could be some limitations (language and region, formats, etc.) in comparison to mature products.
7. What are the strengths and weaknesses?
Strengths: Rapid creation of content that is branded with minimal setup (just URLs for websites). Good choice for small businesses that require efficacy and consistency of their branding.
Limitations: Initial stage (experiment) manual uploading is required; it cannot handle more complicated workflows (multi-language videos, advanced publishing), and is dependent on the website’s quality to ensure accuracy of brand profile.
8. What are the steps a business can take to make use of Pomelli efficiently?
Make sure that your website is current and clearly represents your brand (tone and visuals). Set a clear goal for your campaign or a prompt in place. Prepare to edit or review outputs. Make use of the tool to create numerous variations and try the results. The generated assets should be aligned with your calendar of content and measurement plan.
9. Does Pomelli substitute for an artist or a marketing agency?
It’s not perfect, but it’s close. It automates a lot of the process of generating assets and ensuring consistency in the brand process, which can save time and energy. However, it cannot replace strategies or scheduling analysis, segmenting of the audience or more advanced brand/campaign management; these still require human supervision and the ability to make decisions.
10. What are the prospects for the future of Pomelli?
In the course of an experimental project, Pomelli could expand its features (language regions, direct publishing, and video generation) in the future. Its latest launch provides SMBs with an opportunity to experience AI-enabled, brand-consistent marketing that is scaled. Marketers should keep a close watch on how the technology develops and how it can be integrated into the larger AI-enabled creative workflows.
